We cannot thank you enough! We set a goal of $12,000 with the help of two matching donors, Rebecca Rynkiewicz and Von Thun Farm. We reached our goal by 4pm, looked up what we made in 2019 ($15,097) and increased our goal to $15,098! So many donations came in during the evening and our grand total at midnight was $21,268!
Still interested in helping? Please donate through the platform below:
How did Giving Tuesday start?
Giving Tuesday, often referred to as #GivingTuesday for the purposes of hashtag activism, began a few years ago in 2012 in New York City. It was developed as a way to respond towards the consumerism that is Black Friday and Cyber Monday. It was devised to give back rather than spend money on useless items because they are at a good price. #GivingTuesday has really caught on and has raised millions of dollars in just one day.
In its inaugural year in 2012, it is recorded that Blackbaud (the main giving service used) raised over $10 million. That is not even counting other giving sites. Over the next few years different sites and foundations have become more and more involved in #GivingTuesday. Facebook became involved in 2016, while the Bill and Melinda Gates Foundation became involved in 2017. Bill and Melinda Gates Foundation would match $2 million in donations, and Facebook waived its 5% fee for US based non-profits. How great is that?!
Keep in mind that Blackbaud and Facebook are not the only ways to give. World organizations such as Google, Microsoft, UNICEF and others participate in #GivingTuesday. Local organizations participate as well.
NOW interested in participating in #Giving Tuesday? Please help us with animals in need and donate through the platform below:
Posted: November 30, 2020, by Jill Roggio